Why use POWERMETRICS?
Discover the power of brand metrics.
The POWERMETRICS journal provides insights on business cases and covers recent developments.
Why use POWERMETRICS?
Discover the power of brand metrics.
The POWERMETRICS journal provides insights on business cases and covers recent developments.
BRAND ANALYSIS 2.0
POWERMETRICS is a web-based tool for the board-level executive and the financial community, as well as for marketing professionals seeking to better understand and enhance brand value.
For senior executives, POWERMETRICS provides a basis for deciding upon brand and corporate strategy.
Investors use POWERMETRICS as a tool to evaluate M&A scenarios and to control and benchmark their portfolios.
POWERMETRICS is a powerful tool for day-to-day strategic marketing decisions. It provides real-time data for the optimization of brand communications and a precise measure of marketing campaign effectiveness.
APPLICATIONS
Brand Positioning
Get to know your brand's real positioning as reflected in worldwide communication - both inside and outside your company.
Identify Potential
Finally you will be able to use brand personality as the powerful tool that it really is. By identifying your brand's potential, you can accelerate your brand equity and contribute to significantly increase your company's sales.
Brand Mergers and Acquisitions
Strategically evaluate brands - by themselves or in combination - to identify their potential for your M&A project. For best results, post-merger strategies for merging brands or developing new brands should be decided upon before the transaction.
Competitor Benchmarking
Campaign Monitoring
See how your communication is reflected by the community and retrieve real-time analysis on the success of your campaign strategy.
HOW IT WORKS
By retrieving data on your brand communication from the internet, POWERMETRICS enables to watch your brand's success globally and take adjusting measures where needed.
No need to wait for lengthy and cost-intensive studies to measure consumer perception - POWERMETRICS can be rolled out on any given work-day and will provide results within 24 hours.
POWERMETRICS works real-time; thus, you can use the tool even during the roll-out phase of a new campaign to gather immediate feedback.
Do you want to discover your brand's potential?
POWERMETRICS enables to analyze the effectiveness of your brand's positioning.
Efficiently, globally, real-time.
