Aligning Perspectives for Successful Brand Strategies

 

POWERMETRICS is suited to conduct objective brand analyses for companies, products, locations, institutions, and persons.

 

By simultaneously determining the internal expectations on the outside perspective, i.e. the brand positioning intended by corporate strategy, an actual-versus-target analysis is being conducted. Combined, this database enables brand strategists to recommend on optimizing e.g. the brand communication strategy in order to positively influence international brand perception. 

 

In the case of corporate mergers, overlaps as well as divergences of brands can be determined in order to define the most appropriate post-merger brand strategy and make the most of synergies identified by POWERMETRICS.