Analysis: Opel/Vauxhall takeover attempt by PSA Group

The possible takeover of the GM daughters Opel and Vauxhall by the PSA Group offers tremendous opportunities but also presents brand strategy challenges.

Merging Brands - Branding Mergers

Clashing corporate cultures often cause mergers to fail. POWERMETRICS helps analyze the corporate fit and develop strategies for successful merger scenarios.

Analysis: Monsanto could unexpectedly generate significant image gain for Bayer

Given an appropriate brand strategy and tactical communication, Monsanto could become a driving force for the Bayer brand. 

The Voice of the Masses

Why the internet is the most reliable source to measure your brand's success.

Aligning Perspectives for a Successful Brand Strategy

Compare corporate expectations with outside perspectives to identify measures for ideal brand positioning.