Merging Brands - Branding Mergers

 

POWERMETRICS was created under consideration of the increasing importance of brands in the context of mergers and acquisitions. On the one hand, measuring brand equity has become increasingly important as a component of corporate valuation. On the other hand, identifying appropriate strategies for post-merger situations is a prerequisite for the successful positioning of corporate brands. 

 

Mergers don't typically fail due to faulty interface management in financial or operational areas, but mostly rather due to irreconcilable differences in clashing corporate cultures.

 

POWERMETRICS is a tool to evaluate the current positioning of the merging companies' brands. Thus, it can be analysed whether companies fit together historically and culturally, and how the company and its brand(s) should be positioned during the merger and after its completion.